More About DAN-THE-DENTAL-MARKETING-MAN
THE PRACTICE MARKETERS
IN BUSINESS FOR MORE THAN 14 YEARS, Dan Mount is considered by many as the most effective Dental Practice Growth Guru’s in North America. Dan’s innovative marketing strategies have attracted tens of thousands of new patients and generated millions of dollars in production revenue for more than 1,500 dentists across Canada and the United States.
Dan got his start after graduating with a Marketing degree from Humber College. He went to work in the family-owned pet wholesale business selling (among other products) five-cent “feeder” goldfish to pet stores. Marketing ran deep in Dan’s blood. He found himself helping the pet store owners with their overall marketing, merchandising and store layout. Although he liked working in the family business, Dan made a decision to strike out on his own to follow his passion to help businesses grow and prosper.
Things did not go as planned. He quickly realized most small businesses don’t have the budget to run a world-class marketing campaign. In the first six months on his own, Dan was going in debt, paying a mortgage on a new house he could barely afford and expecting his first child with his wife. It got to the point where his wife told him he had to “get a job or else”.
Like all entrepreneurs, Dan balked at the thought. The next day he was driving to see a client when it dawned on him that for every pet store in town he saw there were six dental offices. He put two and two together and figured out Dentists might be the perfect type of client who could use his services. The rest, as they say, is history. As Dan explains, “Over the next few months, I began an accelerated learning quest – interviewing dozens of successful Dentists, attending numerous conferences and seminars and reading just about anything I could get my hands on regarding the dental industry.”
His hard work paid off. Within about a month, Dan secured his first Dentist as a client. Then another four at a trade show he attended for Dentists. The marketing systems he created for his new clients started working like crazy. So much so, the Dentists he initially consulted with referred another ten clients to him. Over the years Dan has structured dozens of cutting-edge dental marketing tools and strategies with one purpose in mind: to help Dentists succeed by attracting more new quality patients, retaining the maximum number of existing patients… and… creating a surge in production levels and take home income with the least amount of time and effort possible.
Dan helped Copperfield Dental Center to revamp their new patient marketing strategy. During the first 3 days they used Dan’s system 30 new patients booked appointments for themselves and their families. Dr. Winter & Park’s office increased its new patient count by over 40% the first month of using Dan’s system. Dr. Gill reported averaging 80 new patients per month during his first two-months in the campaign. Discover Dental experienced a 600% increase in its active patient base. Dr. Grout told Dan his receptionists wanted to unplug the phones because they were fielding 30-40 bookings a day from one of Dan’s marketing strategies.